Organic lead generation strategy for B2B tech startup

Closed
Moast Technologies Inc.
Kirkland, Quebec, Canada
Co-Founder
Project
Academic experience
100 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Market research Customer segmentation Digital marketing Lead generation Marketing strategy
Skills
target audience content marketing self-motivation product demonstration marketing lead generation marketing strategies business to business business development social media
Details

Moast is looking for talented student(s) to help us generate product demos through creative organic marketing strategies. This is an exciting opportunity for those interested in marketing and business development to gain practical experience and make a real impact on our company.

The main goal of this project is to find e-commerce brands that would be a good fit for our product and get them to book a demo/discovery call with us. As part of this project, you will be responsible for developing creative ways to generate organic traffic to a ‘Book a Demo’ landing page. You will work closely with the founders to help you implement your marketing strategies.

We are looking for highly motivated student(s) who are eager to make meaningful contributions to a dynamic startup.

Deliverables
  • Research and identify target audiences and ideal customer profiles.
  • Research creative ways to generate more product demos.
  • Explore and test new lead generation tactics.
  • Develop and execute a content marketing strategy to attract and engage potential leads.
  • Use social media and online networking to build relationships and increase visibility for Moast.
  • Stay up-to-date on industry trends and changes, and continuously evaluate and adapt the lead generation strategy as needed.
  • Collaborate with the marketing team to develop and execute campaigns.
Mentorship

The founding team is directly available to provide hands on support to the student(s) throughout this project. We believe in the spirit of collaboration and will ensure we have all the proper communication and support channels in place. We will provide all the tools necessary for the student(s) to complete this project.

About the company

Company
Kirkland, Quebec, Canada
2 - 10 employees
Retail, Technology, Consumer goods & services, Marketing & advertising, It & computing

Moast connects shoppers with local product owners to provide honest, authentic and unique shopping experiences. With Moast, shoppers can build trust with brands and feel more confident in their purchasing decisions allowing brands to accelerate their sales cycle. A brand’s loyal customers are their biggest untapped resource. Moast allows brands to build a community around these customers, connecting like-minded people and helping attract new customers.