The main goal of the project is for the team of university students to develop a comprehensive marketing plan for NoMoBO, including an analysis of industry trends, market research, and internal company strengths and weaknesses. The outcome expected from the project is a set of specific and measurable business goals aligned with NoMoBO's vision, as well as detailed marketing mix strategies utilizing product, place, price, and promotion elements that will enable the company to achieve these goals and increase market share and brand awareness. The students will also identify the target market and estimate the market potential, providing valuable insights that will inform NoMoBO's marketing and business strategies moving forward.

To achieve the project goal of developing a comprehensive marketing plan for NoMoBO, the following tasks will need to be completed by the students:

1. Conduct an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
2. Identify the target market and estimate the market potential.
3. Analyze NoMoBO's internal strengths and weaknesses.
4. Develop a set of specific and measurable business goals aligned with NoMoBO's vision.
5. Recommend marketing mix strategies utilizing product, place, price, and promotion elements to achieve the suggested goals.
6. Develop a detailed report summarizing the findings from the external analysis, market research, and internal company assessment.
7. Present the marketing plan to the NoMoBO team and provide recommendations for implementation.
8. Work collaboratively with the NoMoBO team to refine and iterate on the marketing plan based on feedback and additional information.

To support the students in completing the project, we will provide:

1. Regular check-ins and progress updates with the NoMoBO team to ensure that the project is on track and aligned with the company's vision.
2. Access to relevant data and information, including market research data, company information, and industry reports.
3. Access to relevant tools and technology, including Excel, Google Sheets, PowerPoint, and Google Slides.
4. Guidance and support from NoMoBO team members with expertise in marketing and the skincare industry to provide feedback and answer any questions.
5. Flexibility to adjust the project scope or timeline based on the students' progress and feedback from the NoMoBO team.
6. Clear communication of project objectives and expectations to ensure that the students have a clear understanding of the project goals and deliverables.

Overall, we will provide the students with the support they need to successfully complete the project.