You provide feedback and engage with the students over the semester while they fully develop your marketing plan, combining strategic decision making with the creativity of entrepreneurial and design thinking. In addition to more traditional competitive analyses and marketing mix strategies they will also map customer journeys and develop customer personas to better focus your marketing plan.

As a startup you may not have the resources to fully develop your first marketing plan. Let these students, specialized in this area, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:

• identifying potential customer profiles
• market segmentation analysis
• creative promotional strategies
• competitive analyses
• researching potential partners and channels
• pricing strategies, etc.