College of Wooster
Wooster, Ohio, United States
Director of Entrepreneurship
(4)
6
Timeline
  • September 20, 2024
    Experience start
  • October 2, 2024
    Scope of Work document
  • November 27, 2024
    Experience end
Experience
7 projects wanted
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Small to medium enterprise
Any industries
Categories
Customer segmentation Data analysis Market research Competitive analysis Marketing strategy
Skills
marketing materials marketing management consulting business strategies social media strategy computer science research
Learner goals and capabilities

Students can conduct a wide range of research and analysis as part of this course designed to teach them broadly about business consulting and business projects. Companies can benefit from the work and knowledge of our students in the areas of business strategy, computer science and data, design, marketing and social impact.

Learners
Undergraduate
Intermediate, Advanced levels
16 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 3
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 15-20 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
  3. Development of marketing materials for use by the company
  4. A social media strategy
  5. Analysis of a data set


Project timeline
  • September 20, 2024
    Experience start
  • October 2, 2024
    Scope of Work document
  • November 27, 2024
    Experience end
Project Examples

Students in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:


  • Analysis to understand the dynamics of markets and identify new opportunities
  • Market feasibility analysis for a startup
  • Analyzing qualitative data from interviews
  • Competitor analysis
  • Customer profiling
  • Data analysis, modeling, visualization
  • Advertising and social media marketing
  • Marketing analytics
  • Branding
  • SEO
  • User experience design
  • Web development