Your organization has a product or service requiring a marketing plan. Up to six student teams will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Referencing available information from research, students will provide a Strategic Marketing Plan with implementation recommendations.

Students work in groups of approximately six and you will receive up to six marketing plans based upon the number of students in the cohort.