Students will help the company evaluate their current culture and their preferred culture using competing values framework by Quinn and Cameron and OCAI (Organizational Cultural Assessment Instrument) assessment. Students will make recommendations on the preferred culture aligned with company's goals, industry wide trends, current situation, and employees' expectations.

What is in there for organizations to invest in organizational culture? Research evidence has reported that organization's culture influences organizational performance, job satisfaction, employee turnover, absenteeism, innovation, agility, engagement, and competitiveness. Research also shows that a toxic culture decreases productivity with 40%, while an effective culture increases productivity with 20%, and a positive culture even with 30-40% (Ocai-online.com).

The final deliverable is a 10-15 pages report and a presentation. This project is helpful in the company to improve effectiveness and efficiency.