University of North Dakota (UND)
University of North Dakota (UND)
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Using customer data to grow company sales

MARK 2040
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Norm Williams
Norm Williams
Professor
(2)
3
Timeline
  • June 2, 2022
    Experience start
  • June 3, 2022
    Project Scope Meeting
  • June 24, 2022
    Meeting #2: Check-in
  • July 29, 2022
    Meeting #3: Plan Presentation
  • August 19, 2022
    Experience end
Experience
1/5 project matches
Dates set by experience
Preferred companies
Anywhere
Non profit, Large enterprise, Small to medium enterprise, Sole proprietorship, Family-Owned
Any industries

Experience scope

Categories
Customer segmentation Digital marketing Marketing analytics Data analysis
Skills
business consulting marketing strategy data analysis database marketing
Learner goals and capabilities

As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company.

Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.

The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you.

A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each.

A minimum of 1,000 customer records is required.

Learners

Learners
Graduate
Any level
45 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

A detailed, fact-based, results-focused marketing plan and presentation.

Project must begin by late May 2022 and will be completed by mid-August, 2022

Project timeline
  • June 2, 2022
    Experience start
  • June 3, 2022
    Project Scope Meeting
  • June 24, 2022
    Meeting #2: Check-in
  • July 29, 2022
    Meeting #3: Plan Presentation
  • August 19, 2022
    Experience end

Project Examples

Requirements

Confidentiality

To ensure 100% confidentiality, I will work with you to disguise the data before releasing it to the students. In addition, all customer contact information will be excluded from the data (names, addresses, emails, phone numbers). Only a customer ID number or equivalent is required.

What our students can do for your company

  • Rigorous situation analysis to identify strengths and opportunities that can be leveraged as well as weaknesses and threats that can be mitigated.
  • Segmentation and analysis of your customer database.
  • Clear identification of key target groups and customer insights to help ensure the relevancy and impact of marketing efforts
  • Identify areas of revenue loss or opportunities for revenue growth from existing customers
  • Identify strategies and tactics for increasing average revenue per customer and/or acquiring new customers
  • Detailed calculations and assumptions to ensure proposed marketing efforts will achieve agreed-to business objectives

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    If we provide signed confidentiality agreements, will you share customer transaction information EXCLUDING any customer contact information?

  • question

    Will you provide a dedicated contact who is available to join three open forums to address students' questions?

  • question

    Will you be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

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