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Marketing Plan (SUM23) Moseley

BUSN240
Closed
Regent University
Regent University
Virginia Beach, Virginia, United States
Olga Moseley
Instructor
(3)
3
Timeline
  • May 19, 2023
    Experience start
  • July 1, 2023
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
United States
Any company type
Any industries
Categories
Customer segmentation Market research Competitive analysis Marketing strategy
Skills
target market marketing planning marketing mix marketing swot analysis research
Learner goals and capabilities

Undergraduate student teams will collaborate with an organization to conduct an in-depth SWOT analysis and target market assessment, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals.

Learners
Undergraduate
Any level
24 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

The Student Teams will deliver:

- a summary of the Target Market assessment in Week 3 for business review and feedback

- a rough draft of company and market analyses in Week 5 for business review and feedback

- a comprehensive 15-page marketing plan in Week 8.

The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.

Project timeline
  • May 19, 2023
    Experience start
  • July 1, 2023
    Experience end
Project Examples

Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. 2 teams of 4-6 students will focus on 1 client.

Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.

Project examples include, but are not limited to:

  • Identifying the target market and estimating the market potential
  • Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
  • Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.