Marketing Plans
Timeline
-
January 28, 2018Experience start
-
February 23, 2018Component 1
-
March 5, 2018Component 2
-
March 23, 2018Component 3
-
April 13, 2018Component 4
-
April 20, 2018Component 5
-
April 27, 2018Experience end
Timeline
-
January 28, 2018Experience start
-
February 23, 2018Component 1
Introduction to the plan and analysis of the competition
-
March 5, 2018Component 2
Customer analysis and environmental analysis
-
March 23, 2018Component 3
Identify/discuss the company's marketing objectives and target market(s)
-
April 13, 2018Component 4
Discuss the company's marketing mix that you recommend
-
April 20, 2018Component 5
Discuss the implementation, budget and timeline of the plan and what controls will be used
-
April 27, 2018Experience end
Experience scope
Categories
Marketing strategySkills
critical thinking written communication skills oral communication skillsStudents will form teams of three to five members to work on developing a marketing plan for a real-life business. Each group or individual will prepare a written marketing plan in five stages plus a final submission of the entire plan.
Learners
The final product deliverables are:
a) a completed marketing plan for the company over the stated time period (usually a year), and
b) an oral presentation and discussion of the plan with the client.
Project timeline
-
January 28, 2018Experience start
-
February 23, 2018Component 1
-
March 5, 2018Component 2
-
March 23, 2018Component 3
-
April 13, 2018Component 4
-
April 20, 2018Component 5
-
April 27, 2018Experience end
Timeline
-
January 28, 2018Experience start
-
February 23, 2018Component 1
Introduction to the plan and analysis of the competition
-
March 5, 2018Component 2
Customer analysis and environmental analysis
-
March 23, 2018Component 3
Identify/discuss the company's marketing objectives and target market(s)
-
April 13, 2018Component 4
Discuss the company's marketing mix that you recommend
-
April 20, 2018Component 5
Discuss the implementation, budget and timeline of the plan and what controls will be used
-
April 27, 2018Experience end
Project Examples
Requirements
Each student or group is expected to meet with the client, present the final plan, and go over the plan. The plan will be turned in via five stages:
1. Intro & Competitive Analysis
2. Customer Analysis & Environmental Analysis
3. Marketing Objectives & Target Market(s)
4. Marketing Mix
5. Implementation, Control & Budget
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 28, 2018Experience start
-
February 23, 2018Component 1
-
March 5, 2018Component 2
-
March 23, 2018Component 3
-
April 13, 2018Component 4
-
April 20, 2018Component 5
-
April 27, 2018Experience end
Timeline
-
January 28, 2018Experience start
-
February 23, 2018Component 1
Introduction to the plan and analysis of the competition
-
March 5, 2018Component 2
Customer analysis and environmental analysis
-
March 23, 2018Component 3
Identify/discuss the company's marketing objectives and target market(s)
-
April 13, 2018Component 4
Discuss the company's marketing mix that you recommend
-
April 20, 2018Component 5
Discuss the implementation, budget and timeline of the plan and what controls will be used
-
April 27, 2018Experience end