Business Consulting with Dr. Ruether Summer '23
BUS399
Closed
Herndon, Virginia, United States
Timeline
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July 5, 2023Experience start
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July 13, 2023Project Scope Meeting/Kickoff
-
August 4, 2023Mid-Point Check-Ins with each team
-
September 11, 2023Experience end
Timeline
-
July 5, 2023Experience start
-
July 13, 2023Project Scope Meeting/Kickoff
-
August 4, 2023Mid-Point Check-Ins with each team
-
September 11, 2023Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
United States
Any company type
Any industries
Categories
Digital marketing Market research Project management Competitive analysis Marketing strategySkills
business objectives marketing management consulting management business administrationWhat business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.
Beginning in July, teams of 4-6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.
Learners
Undergraduate
Any level
20 learners
Project
50 hours per learner
Educators assign learners to projects
Teams of 4
- Project plan and weekly status reports
- Final project report with recommendations and an executive summary
- Presentation of recommendations from some or all teams based on your selection (via a virtual webinar format)
Project timeline
-
July 5, 2023Experience start
-
July 13, 2023Project Scope Meeting/Kickoff
-
August 4, 2023Mid-Point Check-Ins with each team
-
September 11, 2023Experience end
Timeline
-
July 5, 2023Experience start
-
July 13, 2023Project Scope Meeting/Kickoff
-
August 4, 2023Mid-Point Check-Ins with each team
-
September 11, 2023Experience end
Project Examples
Management:
- Develop a project plan, business and marketing plan for a business
- Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
- Develop a solution to an ethical dilemma that a company is facing
- Assess operational strategies and practices
Human Resources Management:
- New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
- Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.
Project Management:
- Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
- Propose strategies to improve project performance, risk management plans to address a given challenge
- Assess supply chain management challenges
- Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology
Marketing:
- Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
- Positioning statement, motto for a brand
- Marketing Mix – product, price, place, and promotion
- SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
- Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance
Social Media Marketing:
- Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
- Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness
Companies must answer the following questions to submit a match request to this experience:
Will you be available to answer student queries?
Timeline
-
July 5, 2023Experience start
-
July 13, 2023Project Scope Meeting/Kickoff
-
August 4, 2023Mid-Point Check-Ins with each team
-
September 11, 2023Experience end
Timeline
-
July 5, 2023Experience start
-
July 13, 2023Project Scope Meeting/Kickoff
-
August 4, 2023Mid-Point Check-Ins with each team
-
September 11, 2023Experience end