University of North Dakota (UND)
University of North Dakota (UND)
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International Market Strategy for Product Expansion

B411
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
ANU HARDER
PROFESSOR
(1)
1
Timeline
  • January 2, 2019
    Experience start
  • January 11, 2019
    Project Scope Meeting
  • February 21, 2019
    Midway Check In
  • April 12, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Market research Operations Project management Sales strategy Marketing strategy
Skills
project planning, organization strategic recommendations marketing plans market research, brand analysis
Learner goals and capabilities

Continuously developing your product and service offering is essential to keeping pace with rapidly-shifting market demands. In this project, Graduate International Business students working in cross-disciplinary teams will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.

Learners

Learners
Any level
40 learners
Project
42 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 - Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Groups will submit a 20-page report on their research and recommendations.

*The top 2 groups, as determined by the instructor, will present their findings to you in person or virtually.​

Project timeline
  • January 2, 2019
    Experience start
  • January 11, 2019
    Project Scope Meeting
  • February 21, 2019
    Midway Check In
  • April 12, 2019
    Experience end

Project Examples

Requirements

Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.

Project examples include, but are not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identifying which international market to enter (including a brief market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.