Instagram Marketing for 171 Electric Bike Co.

The main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth. This will involve several different steps for the students, including: - Analyzing the current Instagram presence and engagement of 171 Electric Bike Co. - Developing a content calendar and strategy for increasing brand awareness and visibility. - Creating visually appealing and engaging content to showcase electric bikes. - Collaborating with influencers and partners to reach a broader audience. - Analyzing and optimizing marketing campaigns for better performance. - Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.

Analyzing the Economic Impact of Tariffs on Electric Bikes in Ontario

The 171 Electric Bike Company Inc. seeks to understand the economic implications of the recent tariffs imposed by the Trump administration on electric bikes imported into Ontario, Canada. This project aims to analyze how these tariffs affect the pricing, sales, and overall market dynamics of electric bikes in the region. Learners will apply their knowledge of international trade, economics, and market analysis to assess the short-term and long-term impacts of these tariffs. The project will involve researching historical data, current market trends, and potential consumer behavior changes due to increased costs. By understanding these factors, the company hopes to develop strategies to mitigate negative impacts and explore opportunities for growth in a changing economic landscape. This project aims to conduct a desktop study analyzing the impact of Trump’s new tariffs on imported electric bikes (e-bikes) and how Ontario's e-bike industry can benefit from this situation. The objective is to identify opportunities for local manufacturers, optimize supply chains, and develop marketing strategies to promote domestically produced e-bikes. This study will be completed within one month. Objectives Assess Tariff Impacts: Examine how the new tariffs affect pricing, demand, and supply of e-bikes in Ontario. Identify Local Manufacturing Opportunities: Research potential for local production to mitigate tariff impacts. Develop Marketing Strategies: Create strategies to promote the benefits of purchasing locally made e-bikes. Evaluate Supply Chain Adjustments: Analyze existing supply chains and identify areas for improvement.

Website Update and SEO Optimization Project

The main goal for the project is to update the 9-year-old website of 171 Electric Bike Company Inc. and maximize its SEO to attract and retain today's clients. This will involve several different steps for the learners, including: - Analyzing the current website design and functionality to identify areas for improvement. -website needs to appeal to women, tall people and first responders; - Updating the website using Shopify to ensure a modern and appealing look for today's clients. - Implementing SEO best practices to improve the website's search engine ranking and visibility. - Ensuring the website is user-friendly and optimized for mobile devices. - Integrating informative content about the company's philosophy and products to educate consumers.

Competitive Landscape Analysis for 171 Electric Bike Company Inc.

The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct competitors in the electric bike industry. Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company. - Analyzing the products, pricing, and distribution channels of the identified competitors. - Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor. - Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach. - Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.