Brand Identity and Graphic Design

Our company is rebranding, and we need a consistent brand identity. This includes colour palettes, graphic elements, social media templates, and branding guidelines. This could also include logo design, and naming. We would spend time with the intern to discuss audience, historical branding, and future needs. The intern would take existing materials, and create consistent branding guidelines for website, promotional materials, packaging, and more. The intern would provide a document with guidelines, along with up to 5 social media templates, and any other brand collateral they have time for including product packaging, ad templates, newsletter header design, logo design, and more. The intern may also participate in generating ideas for a new name for the company. This will involve several different steps for the students, including: Researching the brand identity. Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Website redesign + UX

Our website needs a major update! The selected intern would: Decide on appropriate menu categories to optimise the UX of the site Design a homepage Create a consistent brand identity throughout the site design Use Wix to realise the vision We have rapidly expanded from online coaching and workshops to now selling retail products, online courses, and memberships. We are also expanding our blog, and our brand to include content beyond our original scope. We need to present this all to our audience in an intuitive and simple way that will optimise sales, and make for a stress-free navigation experience for an audience that is largely less tech-savvy, ages 40-60+

Packaging Design for Holistic Beauty Products

We recently launched retail products! We are selling holistic beauty tools, and we currently sell online. We would like to start selling in stores, but we recognise this requires unique packaging and displays, and we'd like an intern who's looking to dip their toes in the water with packaging design. Nothing too complicated, but we encourage your creativity. We need to: Review current packaging designs Develop packaging designs for in-store products Explore options for printing new packaging in a cost-effective manner

Online Ad Strategy & Audience Segmentation

We are looking to start running ads through Meta, Pinterest, Google, and other online ad platforms. We need an intern to research our ideal audience, and create customer profiles to help target our ads, as well as help us create an ad strategy. Our goals: Gain insight about our audience Install tracking tags on our website Create targeted profiles for ads Figure out what kinds of ads are ideal for our audience, and create a long-term plan