Competitive Analysis - Absorption Technologies
Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for a high-level competitive analysis of existing technologies that improve the absorption and bioavailability of active ingredients in consumer products. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Students will have to be able to do literature reviews. Objective We hope to gain a comprehensive understanding of the competitive technologies that improve absorption and how we can differentiate ourselves through our product/service offering, and our messaging.
Regulatory Research for Commercialization Strategies
Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for specific products.
Product Explainer Videos
We are looking for 4 students with video creating skills Folium Labs is looking to develop an animated video about our nutraceutical products. We are looking for students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of fun and engaging 2 minute 2D-3D videos explaining our nutraceutical products that are consistent with our brand guidelines and communication strategy; each student will create two videos This video will be displayed on our website and shared in social media and by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above
Blogging - Reviews of Clinical Studies of Amaranth Oil
Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers. The students will conduct and learn the following digital advertising and e-commerce activities: Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags. Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too. Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content. Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog. Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates. Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase. Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products, and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Market Research - Therapeutic Applications of Natural Ingredients
Folium Labs Inc. is a biopharmaceutical company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We utilize innovative techniques to create highly absorbable compounds with enhanced efficacy and target a number of medical conditions. We are looking for market research on a number of natural ingredients and their therapeutic applications. Folium is currently working on the development of a range of products containing natural ingredients that are poorly absorbed by our bodies. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the set of defined ingredients, their medicinal applications, and market potential.
Blog Writers - Functional Foods and Health Benefits
DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for novel functional food products infused with vitamins, minerals, and botanical extracts. We are looking for students to write blogs on functional foods. The project includes: - Research on health benefits of functional foods and the functional foods industry in general; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on functional foods. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of functional food products.
Competitive Analysis of Edible Grain Flakes Brands in North America
DLA and Associates Inc. is planning to launch new healthy edible grain flakes products in physical stores and online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our traditional and online marketing strategy to sell our products on these platforms and to develop a strong distribution network. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online marketplaces and physical stores and how we can differentiate ourselves through our product/service offering, and our messaging.
Brand Development and Marketing Launch
DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Industry size and market potential for each product category Creating a brand persona and development of brand elements Target market research and communications strategies to reach the target segments Competitive landscape and SWOT analysis for each product category Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product. The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.
Regulatory Research for Commercialization of Drug Delivery Systems
Folium Labs Inc. is a biotech company focused on the development and marketing of drug and nutrient delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our technology and products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. Students will also research publicly available sources on regulatory compliance of competitive technologies and present their findings as case studies. We will give you access to organizational assets to support this project. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for our products.
Promotional Materials - Infographics, Fliers, and Presentations
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for innovative functional food products, such as edible oil, snack bars, and grains and flakes, in North America. - Redesign the brand elements to be used in all marketing materials targeting functional foods markets. - Market presentation in PPT and PDF formats in English for assigned functional products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.