- Location
- Columbus, Ohio, United States
- Bio
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Dr. Brenda L. Jones is the Program Chair for the BS in Communications program and the Department Chair for Communications, Behavioral, and Natural Sciences. A dedicated innovator, Brenda received the Franklin University Core Values Award for Learning in 2022, the SOCHE Excellence Award, and the Robert L. Bailey Award for graduate teaching.
Brenda earned a Ph.D. in Organizational Communication from the Ohio State University and master’s degrees from OSU and Franklin University in Communication and Business Psychology respectively. Her research explores emotional intelligence and teamwork skills, and best practices for AI in strategic and organizational communications. - Portals
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Columbus, Ohio, United States
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- Categories
- Communications Market research Competitive analysis Product or service launch
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Strategic Communications Plan
COMM 321
Are you ready to enhance your communication strategies and maximize engagement with your stakeholders? Collaborate with Franklin University students to gain fresh, data-driven insights on how to align your communication objectives with key audiences, channels, and messaging. Our students, working in teams, will perform a comprehensive communications audit utilizing data such as social media metrics, digital engagement trends, and competitor benchmarks. This audit will help identify what's working, where improvements can be made, and how to optimize your efforts, especially when facing limited resources.
Organizational Communications Strategies Audit
COMM321
Looking to take your communications to the next level? Work with students from Franklin University to gain a fresh perspective on the alignment between your communication goals, key stakeholders, channels, and messaging. Our learners will work in groups to conduct a communication audit based on available data, such as social media posts and engagement metrics. Doing more with limited resources is a common challenge for communications professionals. Get help with assessing what is really working for you and where you can limit your investment. Share your communication challenge with us, and we will dig into the data and share insights.