Number of individual students required: 1

LIOHAN is an EduTainmenTech company that empowers families to Bond, Learn, and Create together.

We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. The multimedia content is related to different "activity prompts" that give families fun and guided ideas on fun ways to spend time together.

The scope of this project is to work with our Founder Crystal Wong Kruger to help us hone our marketing communications voice through captivating, empathetic, and authentic storytelling. We are preparing to launch our beta app and need help creating marketing content to promote our brand and this app.

Specifically, we would like student help with these deliverables:

• Social media content for Instagram, Facebook, and possibly TikTok; to drive awareness of our brand, to share our philosophy, and to share clips/samples of our "activity prompts"
• One 1-3 minutes-long video project - helping us storyboard a video script to be used as a "video commercial" to be shared on social media; if possible, help us with part or all of the video editing process for this commercial; all original video footage will be provided directly by Crystal and the student could help us source "b-roll" and other visual elements
• Copywriting - create, assemble, and edit copy for our social media content, website, and in-app activity prompts

This project proposal was written specifically for the Media and Communication posting by Trinity Western University. We hope this project description aligns well with your course requirements/goals. We are a small startup company so we are happy to discuss revisions to this project scope if required.

Thank you for your consideration.

At this time we are pre-revenue so appreciate the help that the Riipen program offers. We are actively building our team and moving towards generating revenue with our digital platform. Working with LIOHAN at this stage will give you an excellent insider's perspective on what it's like to build an EduTainmenTech startup and create an opportunity for future work with our growing team.

The student will work closely with the company founder, Crystal, and our student Project Management team to develop branding strategies, social media content, and other digital marketing assets.

We’re looking for someone who can take diverse ideas and help us distill and create smaller yet cohesive marketing assets.

Crystal will make herself available to provide feedback and guidance as required. Working with LIOHAN will give you the opportunity to see inside an early-stage EduTainmenTech startup.