Marketing for Infection Control services

Closed
Practice Health Check
Toronto, Ontario, Canada
Chief Operating Officer
(10)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Branding & style guides Market research Competitive analysis Sales strategy Social media marketing
Skills
target market value propositions communication sales prospecting marketing market segmentation social media search engine optimization infection control auditing
Details

The primary focus for the student will be:

  • Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  • Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
  • Recommend changes to advertising and PR materials.
  • Review our prospect messaging, make improvement recommendations, and create new outreach content.
  • Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
  • Conduct an audit of our current social media presence and/or other current communication channel(s).

Deliverables

Our goal at the end of this experience is:

  • For the student(s) to help us improve our brand's presence and capture greater market share.
  • For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
  • For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • For the student(s) to help us generate more traffic and revenue through search engines.
  • For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Primary contact: Tony Nguyen, Chief Operating Officer

Secondary contact: Janessa McGuire, Senior Infection Control Practitioner

About the company

Company
Toronto, Ontario, Canada
Hospitality, Manufacturing, Government, Hospital, health, wellness & medical

Our organization partners to provide onsite third-party Infection Prevention and Control (IPAC), and Environmental Services (EVS), audits of practices and processes with objective, qualitative and quantitative feedback that are used to recognize results and develop quality improvement action plans. Our in-person infection control and environmental services education and training sessions, provided to IPAC Leads, frontline employees, clinicians, and leadership teams, develops fundamental and consistent knowledge and experience. We also partner to introduce IPAC and EVS manuals, and IPAC and EVS program development and implementation.