Branding a Potter with Logo design, social media, then website
Project scope
Categories
Graphic design Branding & style guides Digital marketing Marketing strategy Social media marketingSkills
logo design online advertising branding social media salesNew beginnings for an old Studio Potter. To establish an online presence and professional identity online. To emphasize the journey and ongoing experimentation and testing involved in developing new work at the same time to highlight the Potters history and decades of full-time production in the past (before the time of online promotions). To educate customers about what it takes to create a handmade vessel of stoneware Pottery.
NOT to sell online, rather create the background to promote the Potter. Sales will be mostly hands on at everything from seasonal markets to Art Gallery Shows; starting locally in Northern British Columbia. A lot of promotion will be needed to support the seasonal "Studio Sales": special weekends when the Workshop opens to the public.
To create name recognition, for DAHLIE CLAY STUDIO, associated with well-designed and executed Pottery by Tenley - from the fire. Objects that fit in collector's homes, used for beauty and utility, yet are modern and fresh.
- Design a logo, business card to go with the pottery, and Studio Sale announcement cards.
- To flesh out the Instagram account, link to Facebook, create a mailing list, etc.
- Design a newsletter
- Create a website
Provide photos, & background information to include.
Raw video footage to edit
provide feedback and guidance to create the projects.
About the company
A new professional Pottery Studio, established by an old Potter (after a 20 year break) Sales planned to be through hands-on seasonal Art Markets, occasional Studio Sales, and small Art Gallery shows. Production is by hand, one item at a time. Firings are maybe monthly - when a full kiln load is completed and glazed. Goal is recognition as a professional Potter, to support sales and quality of the work; to be recognized as a valuable local Artist; and thereby earn a living as I have done before, as a Potter.