Positions available: 1

Geffen Baby is a USA based organic cloth diaper manufacturer who is looking to improve their sales and reach across the globe. For this project we are looking to increase our reach across the USA and Canada.

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. We need help setting up Geffen Baby on the Google Shopping Channel

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• Increasing social media engagement to attempt increasing sales numbers
• Add Google review functionality for Geffen Baby.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Daily check-ins for first 1-2 weeks , weekly/as needed thereafter