Product Launch and Marketing Strategy for My Awesome Puzzles
Project scope
Categories
Digital marketing Market expansion Product or service launch Sales strategy Marketing strategySkills
marketing strategies target market target audience brand awareness marketing channel promotional materials market research email marketing social media salesThe main goal for the project is to assist My Awesome Puzzles in creating a comprehensive product launch and marketing strategy for their fully customizable branded word search books. This will involve understanding the target market, identifying key marketing channels, and developing a launch plan to maximize brand exposure and sales.
- Conduct market research to identify the target audience and their preferences.
- Develop a marketing strategy that includes online and offline channels such as social media, email marketing, and partnerships with relevant organizations.
- Create a launch plan outlining the timeline, key activities, and responsible parties.
- Design promotional materials and assets for the product launch.
- Analyze the effectiveness of the strategy and make recommendations for future improvements.
Final deliverables:
- A comprehensive marketing strategy document.
- A detailed product launch plan.
- Promotional materials for the launch.
- An analysis report on the strategy's effectiveness.
We're really supportive of students and will provide support as needed. The Founder of My Awesome Puzzles is happy to jump on calls (video or phone) as needed to support students.
About the company
We've taken a twist on a classic game, the word search! Our unique 4-word word search books are sure to challenge and educate people. But wait, there's more! We can also make fully customized, branded word search books for organizations around North America!