The main goal for the project is to create a comprehensive social media campaign strategy for Apollo Originals that will increase brand awareness, engagement, and sales. This will involve several different steps for the students, including:

- Conducting a thorough analysis of Apollo Originals' current social media presence, including platforms used, audience demographics, and engagement metrics.

- Researching and identifying the target audience for Apollo Originals and their preferences on social media.

- Developing a content calendar with engaging and relevant posts for different social media platforms.

- Creating a plan for paid advertising on social media platforms to reach a wider audience.

- Implementing strategies for increasing engagement, such as contests, influencer partnerships, and user-generated content campaigns.

- Establishing key performance indicators (KPIs) to measure the success of the social media campaign strategy.

By the end of the project, students should complete the following list of activities:

- A comprehensive analysis of Apollo Originals' current social media presence and audience demographics.

- A detailed content calendar with planned posts for different social media platforms.

- A proposal for paid advertising strategies on social media platforms.

- A plan for increasing engagement, including specific campaigns and partnerships.

- Defined KPIs to measure the success of the social media campaign strategy.

Final deliverables:

- A final report including the analysis, content calendar, advertising proposal, engagement plan, and KPIs.

- A presentation explaining the research, strategy, and expected outcomes of the social media campaign.

We are willing to assist in the project as much as we can! We potentially have opportunities for someone to join the team if are able to create a position for themselves!