Starship Capital is seeking a team of learners to enhance the conversion rate of a SaaS product within our investment portfolio. The project involves analyzing the current user journey and identifying opportunities to implement new design features that can drive higher subscriber growth. The goal is to apply product management principles to optimize the onboarding process and improve user engagement. Learners will conduct market research, analyze user data, and propose actionable design improvements. This project provides an opportunity to apply classroom knowledge in product management, user experience design, and data analysis to a real-world scenario. The focus will be on creating a seamless and intuitive user experience that encourages trial users to convert into paying subscribers.

The deliverables for this project include a comprehensive report detailing the proposed design features and their expected impact on conversion rates. Additionally, learners will present a prototype or wireframe of the redesigned user journey, highlighting key areas of improvement. The final presentation will include a data-driven rationale for the proposed changes and a roadmap for implementation. This project will culminate in a presentation to Starship Capital's product management team, showcasing the learners' findings and recommendations.