Promoting Coffee Fruit Health Benefits for Kickstarter Campaign
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
scientific studies target audience communication marketing social media strategy content strategy social media contentCofiLife is preparing to launch a Kickstarter campaign to promote the health benefits of coffee fruit, supported by thorough scientific research.
The goal of this project is to create compelling social media content that effectively communicates these benefits to a broad audience. The content should be engaging, informative, and designed to attract potential backers for the Kickstarter campaign.
Learners will apply their knowledge of marketing, social media strategies, and health communication to develop a cohesive content plan. This project will involve researching the health benefits of coffee fruit, understanding the target audience, and creating a variety of social media posts, including text, images, and short videos.
Key tasks include:
- Researching and summarizing the health benefits of coffee fruit.
- Identifying the target audience for the Kickstarter campaign.
- Developing a content calendar for social media posts.
- Creating engaging and informative social media content (text, images, videos).
The deliverables for this project include:
- A comprehensive content calendar outlining the social media posting schedule.
- A series of at least 15 social media posts, including text, images, and short videos.
- A report summarizing the health benefits of coffee fruit and the rationale behind the content strategy.
- A presentation to CofiLife detailing the content plan and expected outcomes.
Access to all company tools and resources
Mentorship from senior design and product managers
Weekly team meetings with staff for ongoing feedback
Supported causes
Good health and well-beingAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.