Stop The Stink--Digital Marketing Strategy for Skincare Startup
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target audience data capture digital marketingThe main goal of the project is for students to analyze our current digital marketing efforts, identify relevant data points, and develop a plan for ongoing data capture and analysis. The outcome we expect from this project is a written report with detailed recommendations and custom templates that can be used to measure our digital marketing performance, identify areas for improvement, and adjust our efforts on an ongoing basis to ensure that we are reaching our target audience as effectively as possible.
To achieve the project goal, students will need to complete the following tasks:
- Review and analyze our current digital marketing efforts and available data points.
- Identify areas for enhanced digital marketing reach.
- Analyze current data points and identify new and relevant data points and their benefits.
- Analyze data trends and make recommendations to adjust our efforts based on the data captured.
- Develop a plan and guidelines for ongoing data capture and analysis.
- Provide a written report with detailed recommendations and custom templates that can be used to measure our digital marketing performance, identify areas for improvement, and adjust our efforts on an ongoing basis to ensure that we are reaching our target audience as effectively as possible.
To support the students in completing the project, we will provide:
- Access to relevant data needed to evaluate our current digital marketing efforts
- Guidance and feedback from our marketing team to ensure that the students have a clear understanding of our business goals and can develop recommendations that are tailored to our specific needs
- Regular check-ins to monitor progress and answer any questions that the students may have
- Access to necessary technology tools and resources as well as any proprietary software or data visualization tools that may be needed
About the company
NomoBO is a skincare startup that has developed an innovative underarm rinse designed to address the root cause of underarm odor. Our product is designed to remove the bacteria Staphylococcus hominis, which is a major contributor to underarm odor. By effectively removing this bacteria, our underarm rinse eliminates the need for traditional deodorants, providing a more natural and effective solution for underarm odor.
Our goal is to revolutionize the skincare industry by offering a product that not only addresses the issue of underarm odor, but also promotes a more natural and sustainable approach to personal hygiene. We are passionate about developing products that are both effective and environmentally friendly. We are looking for talented and driven students who share our passion for innovation.