Healing Bus Launch Strategy

Open
Do Good Bus
Santa Monica, California, United States
Merlin Clarke
Director
(1)
3
Project
Academic experience or paid work
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Market expansion Sales strategy Marketing strategy Social media marketing
Skills
go-to-market strategy marketing planning
Details

We are launching a new experience...the Healing Bus -- an inclusive gathering that is focused on:

  • sharing knowledge of healing practices (think meditation, sound bath, reiki, etc.)
  • demonstration of the healing practices
  • experience of the healing practices

Main Goal: To develop a Healing Bus Go To Market Strategy

Deliverables

In helping to develop a Healing Bus Go To Market Strategy, the students will:

Clarify the definition and execution of the program

Complete a market analysis

Create a program launch marketing plan

Mentorship

We can provide guidance on a regular basis, weekly if students request the support.

This project is seen as a partnership. Good communication will insure its success.

The student will have access to our files, social media analytics, our email database, etc.

  • As well as access to hundreds of videos and photos to choose from
Supported causes
Good health and well-being

About the company

Company
Santa Monica, California, United States
2 - 10 employees
Media & production, Business services, Events services, Hospital, health, wellness & medical, Marketing & advertising

We connect good people with community and purpose. During each event, we have three goals:

AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.

COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.

SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.