Virtual Internship Opportunity: Marketing

Details

Moodie is a technology-based private sector company able to offer a virtual internship opportunity for 5 marketing students. When there is pain and suffering in the world, we believe that change can come from within. We envision a world where you have the help you need to bring positive change to your own life and to be empowered to extend a helping hand to those around you.

The projects to be undertaken will include these areas of focus:

Social Media and Generalized Marketing Audit

Conduct a social media audit to establish a baseline for social performance, branding efforts and new opportunities; the audit is to focus on the following areas:

• Current social media profiles
• Engagement & publishing
• Audiences
• Social media referral traffic
• Focus on Instagram and Facebook
• Landscape Analysis
• Customer Segmentation
• Key Messages and Content

Our goal at the end of this experience is to have a Marketing Plan in place to promote:

1. Growth of our social media presence

Social Media Marketing Plan

We want the student to work with the team to set marketing goals, conduct a social media audit, analyze the market research gathered, identify different social media audiences, develop multiple marketing strategies including Influencer Marketing, implementation scheduling, and evaluation.

We want to create solid Business Objectives, Social Media Goals, and Metrics with the following in mind:

• Expand the Moodie brand using social media channels
• Confirm tone of voice and brand identity
• Reduce churn and strengthen customer loyalty
• Create post templates in Canva
• Guarantee Moodie stays focused and current
• Curated content and content calendar using a xls spreadsheet to track and plan posts
• Activity metrics: audience size, fans, followers, impressions, app installs, conversions, email sign-ups, website clicks(We have this data and need to utilize it to make changes as we move forward)
• Have students engage with our social media platforms with reactions, likes, shares, tweets, favourites, pins, comments, mentions, and reshares.

The plan will include the following:

1. Market Research The student will create a strong buyer persona to facilitate a better understanding of Moodie’s social media presence in order to align messaging to promote brand unity and increase brand awareness.
2. Influencer Marketing: The student will construct an influencer persona to help identify which influencers to reach out to; establish who Moodie’s customers consider to be an influencer and measure which influencers have the strongest engagement per post; determine Moodie’s top three potential influencers; act as an ambassador for the Moodie brand and establish contact with those influencers; develop content specifically generated for those networks.
3. Digital Marketing: The student will help to improve our online presence, reach more customers and effectively promote our brand through compelling content and design materials.
4. Content Marketing: The student will focus on creating valuable, relevant and consistent content in order to attract and retain a clearly defined audience. Meaningful content creates brand awareness, attracts and retains loyal customer bases and engages with new customers. Students must monitor social trends and conversations for creative content, focusing on opportunities that are relevant in time, message and value to Moodie’s audience and can capitalize on trends that are relevant to the Moodie brand..

We will have a Marketing Project Manager dedicated to this project from February until April. The founders will be meeting weekly to review the start up process to give back to the students. We will need to discuss their goals to ensure we collectively understand their needs.