University of North Dakota (UND)
University of North Dakota (UND)
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Social Media Marketing for a food sustainability consultancy

Closed
BetterTable.ca
BetterTable.ca
Vancouver, British Columbia, Canada
Ben Liegey
Ben Liegey He / Him
Founder and CEO
(2)
3
Project
Academic experience
250 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Data analysis Communications Digital marketing Social media marketing Marketing analytics
Skills
asana slack (software) content marketing canva (software) google sheets copywriting social marketing creative thinking graphic design blogs
Details

This project is best suited when it is possible to do 3 x 80 hours (project in 3 steps)

>> Objectives of the project:

  • STEP 1: Publish 8 blog articles in Wordpress targeted to the hospitality industry
  • STEP 2: Create social media content for the next 3 months (photo, video, text)
  • STEP 3: Automate social media posting, track KPIs to analyze performance, suggest ways to improve strategy

>> Skills you'll develop:

Social Media Management, Content Marketing, Copywriting, Graphic Design, Creative Thinking, Automation, Startup

>> Tools you'll use:

  • Social media tools: LinkedIn, Instagram, YouTube, Medium, Wordpress (blog)
  • Automation tools: Canva, Hellowoofy, Facebook Business Manager
  • Project management tools: Google Sheets/Doc/Drive, Asana, Slack, Zoom
Deliverables

>> Nature of the work to complete:

STEP 1: CREATE BLOG POSTS

  • Analyze blogs related to the sustainable hospitality industry (8h)
  • Choose stock photos and convert them into WebP for upload in Wordpress (2h)
  • Draft 4 blog articles in Wordpress helpful for Executive Chefs + 16 Zero Waste recipes (50h)
  • Draft 4 blog articles in Wordpress helpful for Hotel General Managers / Food and Beverage Managers (20h)

STEP 2: CREATE SOCIAL MEDIA POSTS

  • Create a social media Calendar to drive maximum traffic to our site (10h)
  • Create appealing visual contents for our social media channels (using Canva): LinkedIn, Instagram, YouTube, Medium (30h)
  • Create short videos (10h)
  • Create engaging content, writing of engaging messages with relevant hashtags (30h)

STEP 3: AUTOMATE

  • Implement the automation of social media posts using Canva, Meta Business Manager and/or Hellowoofy (50h)
  • Track weekly top 10 KPIs related to social media KPIs (10h)
  • Suggest 10 ways to improve the social marketing strategy (20h)
Mentorship

Providing food waste prevention training

Provide task management software: Asana

Meeting regularly via Zoom

About the company

Company
https://BetterTable.ca
Vancouver, British Columbia, Canada
0 - 1 employees
Food & beverage, Hospitality, Business services, Education, Environment

BetterTable.ca is a Vancouver-based benefit company helping hotels and restaurants control food costs and achieve a triple bottom line. We provide online training, food efficiency audits and innovative solutions to prevent food waste in food and beverage operations.

Our mission is to help commercial kitchens prevent food waste and improve the bottom line. Our clients usually save at least $1K per month.

Our core values are Excellence, Integrity, Courage, Creativity, and Humor.