Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic .
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

The main goal for the project is to develop and implement marketing strategies, manage social media accounts, create promotional materials, and conduct market research to attract more customers for Tony's Family Diner. This will involve several different steps for the intern, including:

- Learning about the company's history, values, and target audience.

- Developing marketing strategies to increase customer engagement and attract new customers.

- Managing social media accounts to create engaging content and interact with the audience.

- Creating promotional materials such as flyers, posters, and digital ads to promote the diner.

• - Conducting market research to understand customer preferences and identify opportunities for growth.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords.

By the end of the project, the intern should complete the following tasks:

- Marketing strategies to increase customer engagement and attract new customers.

- Managed social media accounts with engaging content and interactions.

- Created promotional materials for various marketing channels.

• - Conducted market research to understand customer preferences and identify growth opportunities.

Bonus steps would include:

• Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media posts to be uploaded as per the content calendar.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter