Marketing Internships: Ecological Robots & Products Launch & Market Development
Project scope
Categories
Market research Customer segmentation Product or service launch Marketing analyticsSkills
marketing strategies lead generation marketing sales additive manufacturing (3d printing) forecastingWe are seeking individuals or teams of participants to work together to define market segments and test them through lead generation and contacting potential clients. The typical cohort works over two months, with a first cohort this summer 2022, and others in the autumn. Any sales resulting from these calls will yield a shared commission for the team.
We have two product lines, one of giant 3d printers and other machines using plant-based plastics for ecological applications, and a second of thermomolded retail products in 100% recycled plastics from our factory in Québec.
We will be:
- predicting the characteristics of potential market segments
- researching and discussing with potential clients
- summarizing our findings in view of defining a marketing strategy for the promising segments
The project length depends on the team. In all cases, a 25% portion of the time is dedicated to directly supporting the participant's personal skill development. As a horizontal company, we focus on autonomizing thinkers and doers.
- Participants will be trained in:
- our tech tools
- horizontal group project management
- knowledge of our company and our products
- the marketing launch project
- The group will be accompanied by two staff members experienced with onboarding and supervision.
- The participants will have a post-project debrief and support, including group and individual career counselling, business or technological consultation, or French conversational practice, if requested.
About the company
Polyaula is a manufacturer in Mirabel. We are a diverse organization of people who value transparency, ecology, and quality. Our 3D printers and industrial machinery are open-source and modular, making them perfect for customizing to specific purposes. We also offer a line of eco-friendly plastic products, including trays, nursery containers, and transport systems made from 99% recycled materials.