Market Analysis for Personal Styling Services
Project scope
Categories
Fashion design Communications Market research Competitive analysis Sales strategySkills
target audience market analysis target market marketing needs assessment sales web analyticsKatarina Apet Style and Image Consultant is in need to analyze the market demand for personal styling services across different provinces in Canada. Additionally, we would like to analyze competitive organizations that provide similar services.
It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
This project will include:
- Needs analysis of the target markets for personal styling and image consulting services.
- Identification of our current competitors providing similar services virtually and in person.
- Developing a SWOT analysis to characterize the personal styling industry in Canada.
- Preparing a competitive matrix describing our competitive advantages and disadvantages relative to the competition identified.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.
We hope to gain a comprehensive understanding of the consumer needs and competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
The final deliverables will be in the form of reports.
I will provide at least 5 hours of mentorship
About the company
As a personal stylist based in Montreal, my goal is to help you find your unique style and create a visual identity, which will bring out your individuality and charisma as well as ooze confidence and project the right image through the clothes and accessories you wear.
Services I offer include:
- Personal Shopping:
A shopping trip to picked stores based on your budget and taste, a customized selection of clothes that are right for you;
- Your Best Colours;
- The Silhouette Analysis:
Analysis of your body type and counsel on cuts, fabrics, and styles, suggestions of the kinds of accessories that will most flatter your shape;
- Style Discovery:
Counsel on existing styles as well as helping you shape your own personal style;
- Wardrobe Detox:
Analysis of the entire seasonal wardrobe; organization of the existing clothes in outfits; creation of a customized shopping plan;
- Photoshoot Styling: advice on style, accessories, make-up, hair, photoshoot concept;