We want students to help evaluate our marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

How do students currently perceive our brand and marketing, based on publicly available information about our company?

What channels should we utilize for promotion, including ones we are not currently using?

What budget is appropriate for advertising, given our goals?

How could our messaging be updated to better explain our value proposition?

Tasks List:

• Learners will be expected to provide a report on how people perceive our company's brand and marketing efforts.

Mentorship offered by Nethubb team:

• Our team is fully available to assist learners 100% through the completion of this project.