Magnify Access is seeking to understand its position within the industry by analyzing its competitive landscape. The goal of this project is to identify and evaluate key competitors, their market strategies, strengths, and weaknesses. This analysis will help Magnify Access to better understand market trends, identify opportunities for differentiation, and develop strategic initiatives. The project will involve researching industry reports, competitor websites, and other relevant sources to gather data. Learners will apply their knowledge of market analysis and strategic planning to synthesize this information into a comprehensive report. The project aims to provide Magnify Access with actionable insights to enhance its competitive positioning.

The primary deliverable for this project is a detailed competitive analysis report. This report should include a list of key competitors, an assessment of their market strategies, and a SWOT analysis for each competitor. Additionally, the report should provide strategic recommendations for Magnify Access based on the findings. A presentation summarizing the key insights and recommendations will also be delivered to the company.