The main objective of this project is to develop and execute an influencer marketing and brand collaboration strategy that aligns with MINOA’s sustainable luxury ethos. The project aims to increase brand visibility, strengthen partnerships, and drive sales through strategic collaborations with eco-conscious influencers and brands on platforms like Instagram, TikTok, and Pinterest.

This project will involve several steps for the learners:

• Research and identify affiliates, influencers, micro-influencers, and brand partners in the sustainability and luxury niches who align with Minoa’s mission and values.

• Develop a comprehensive outreach plan, including messaging templates for influencer and brand collaborations.

• Create and pitch collaboration ideas that promote Minoa’s products while emphasizing the brand’s commitment to environmental sustainability and social justice.

• Draft campaign goals and KPIs for affiliate, influencer and brand partnerships to measure engagement, reach, and conversions.

• Execute outreach campaigns and manage communication with influencers and brand partners.

• Develop user-generated content (UGC) strategies to engage followers and potential customers.

• Track and report performance metrics of collaborations, using data to optimize future outreach efforts.

Deliverables

1. Comprehensive Influencer and Brand Research

A detailed list of potential influencers and brand partners, segmented by niche, audience size, and platform (Instagram, Pinterest, TikTok).

2. Outreach Plan

Templates for email and DM outreach to influencers and brands.

Suggested collaboration themes (e.g., eco-luxury giveaways, product reviews, behind-the-scenes content).

3. Campaign Proposal

A strategy document with outlined goals, KPIs, and partnership concepts tailored to Minoa’s brand.

4. Content Calendar

A 3-6 month content calendar showcasing collaboration timelines, UGC campaigns, and promotional events.

5. Execution and Tracking

Implementation of at least two influencer or brand collaborations.

Create and share influencer-generated content (posts, videos, stories).

Regularly track campaign KPIs (engagement, reach, traffic, and sales) with performance reports.

6. Final Report and Presentation

A general/basic report outlining the research, outreach, campaign execution, and results.

A presentation summarizing the campaign’s impact and suggestions for scaling the strategy.

Mentorship Plan

Clear Project Objectives

Specific goals and expected outcomes for the affiliate, influencer and brand outreach campaigns will be clearly defined, providing a structured roadmap for the project.

Assigned Mentorship

The founder and CEO will guide students by offering guidance and mentorship and ensuring alignment with the brand’s identity and values.

Access to Resources

To streamline the workflow, all necessary tools, such as influencer research platforms (e.g., BuzzSumo, Influencer.co) and outreach templates, can be suggested and utilized.

Training Sessions

Training sessions will be conducted to introduce the students to company platforms, values, and objectives and provide suggestions on influencer marketing best practices.

Regular Check-Ins

Weekly meetings will be scheduled to review progress, provide feedback, and address any challenges or roadblocks during the project.

Data Access

Relevant analytics, including audience insights and past campaign data, will be shared to assist in data-driven decision-making and optimization.

Collaborative Environment

To ensure cohesive messaging, team members from various departments, such as content creators and sales, will be involved to encourage a collaborative atmosphere.

Recognition and Incentives

Outstanding contributions will be acknowledged through letters of recommendation, and successful campaigns may be showcased on the company’s social platforms to highlight achievements.

Feedback Mechanism

A feedback loop will be established, allowing students to share ideas and challenges openly while receiving constructive guidance for continuous improvement.

Tasks:

1. Research and Analysis

• Conduct a detailed analysis of potential influencers and brand partners that align with the company’s mission and values.

• Identify key affiliate/influencer marketing trends within the sustainable luxury niche.

• Analyze competitors’ influencer and brand collaboration strategies.

2. Outreach Plan Development

• Create tailored messaging templates for contacting influencers and brands (e.g., email, direct messages).

• Develop a structured outreach process, including timelines and priorities.

3. Campaign Strategy Creation

• Define clear campaign objectives and measurable KPIs (e.g., engagement rates, reach, conversions).

• Develop creative collaboration concepts (e.g., giveaways, product reviews, user-generated content campaigns).

4. Content Calendar and Campaign Execution

• Design a 3–6 month content calendar to coordinate influencer collaborations and brand partnerships.

• Draft and oversee the production of promotional materials for influencer campaigns.

• Collaborate with influencers to produce and publish content on platforms like Instagram, TikTok, and Pinterest.

5. Performance Monitoring

• Use analytics tools to track the performance of collaborations and campaigns.

• Monitor KPIs, including impressions, clicks, conversions, and social media growth.

• Identify areas of improvement and adjust strategies accordingly.

Deliverables:

1. Market Analysis Report

A comprehensive report detailing trends, potential influencers, and brand partnership opportunities.

2. Outreach Plan

Messaging templates and a structured plan for contacting influencers and brands.

3. Campaign Strategy Document

A strategy outlining campaign goals, collaboration ideas, and expected outcomes.

4. Content Calendar

A 3–6 month calendar including planned posts, influencer collaboration dates, and campaign timelines.

5. Campaign Performance Report

A report summarizing campaign results, including tracked KPIs and recommendations for future improvement.

6. Final Presentation

A professional presentation summarizing all deliverables and outcomes and suggested next steps to scale the strategy.

Additional Outcomes

By the end of the project, learners should have initiated at least two influencer collaborations and published relevant content across targeted social media platforms.