Biggry, a company specializing in innovative consumer products, seeks to enhance its digital presence and engagement through a comprehensive social media strategy and digital marketing campaign. The goal of this project is to develop a cohesive plan that leverages various social media platforms to increase brand awareness, drive website traffic, and boost customer engagement. The project will involve analyzing current social media performance, identifying target audiences, and creating engaging content tailored to these audiences. Additionally, the team will design a digital marketing campaign that includes SEO optimization, email marketing, and paid advertising strategies. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing principles, social media analytics, and content creation.

Key tasks include:

- Conducting a SWOT analysis of Biggry's current social media presence.

- Identifying and segmenting target audiences.

- Developing a content calendar with engaging posts.

- Creating a digital advertising strategy.

- Establishing KPIs and metrics for campaign success.

The final deliverables for this project will include:

- A detailed social media strategy document.

- A content calendar outlining posts for the next three months.

- A digital marketing campaign plan, including ad creatives and budget allocation.

- A report on KPIs and metrics to track the campaign's performance.

- Recommendations for future social media and digital marketing efforts.