The main goal of this project is to automate many of Jobby's processes, especially their email processes which currently require a lot of manpower. The Automation Specialist will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and optimize conversion rates. They will also be responsible for automating more basic tasks such as as emailing clients to confirm basic details to set up meetings with them, our communication process between our development team and our customer service representatives, and utilizing artificial intelligence to create new automated processes and to better automate existing ones.

The tasks learners need to complete to achieve the project goal include:

- Developing and executing email marketing campaigns to drive engagement, nurture leads, and optimize conversion rates.

- Automating emailing clients to confirm basic details to set up meetings with them.

- Automating the communication process between our development team and our customer service representatives.

- Automating other processes as needed.

Bonus tasks would include:

- Testing the automated processes and making improvements based on additional data.

Final deliverables should include:

- A written report explaining the automated processes and outcomes.