Marketing Strategy Evaluation
Project scope
Categories
Communications Market research Competitive analysis Customer segmentation Market expansionSkills
marketing strategies value propositions marketingWe want students to help evaluate our marketing strategy plan to grow and engage our target market.. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
Provide a report on how people perceive our company's brand and marketing efforts.
Our team is available to assist 100% through completion of this project.
About the company
Nethubb is the bridge that connects the younger generation with professional organizations.
We provide a centralized marketplace where students and young adults get exclusive access to professional organizations featuring a network of mentorships, industry events, scholarships and membership opportunities to help discover and achieve their career passion.