Market Expansion Strategy for Taktik Airsoft
Project scope
Categories
Market research Competitive analysis Market expansion Sales strategy Marketing strategySkills
sales strategy competitive analysis strategic planning direct selling marketing comprehensive planning international business risk analysis marketing strategies market researchRegroupement Taktik Inc. seeks to expand its Taktik Airsoft division into both Canadian and international markets. The primary goal is to identify the most effective channels and parameters that will lead to a successful increase in sales. This project will involve market research to understand the competitive landscape, consumer preferences, and potential barriers to entry in new markets. The team will also analyze various sales channels, including online platforms, retail partnerships, and direct sales strategies. By applying their classroom knowledge in marketing, international business, and sales strategy, learners will develop a comprehensive plan that outlines the steps necessary for Taktik Airsoft to achieve its expansion goals.
- A detailed market research report identifying key markets, consumer demographics, and competitive analysis.
- A strategic plan outlining recommended sales channels and marketing strategies for both Canadian and international markets.
- A risk assessment report highlighting potential challenges and mitigation strategies.
- A presentation summarizing the findings and recommendations, to be delivered to Regroupement Taktik Inc.'s management team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Decent work and economic growthAbout the company
Who we are and What we do
Airsoft Brand and Retailer – Gears, Accessories, Services & Events and more.
We are Taktik Airsoft, offering our brand quality airsoft equipment and accessories. We also provide services such as repairs, check-ups, installations, modifications and calibration. But wait, we’re not finished! We’re also event organizers. If you’re ever in the Montreal area and feel like playing airsoft, you should check our event calendar and Facebook page to find out about upcoming games.
Taktik Airsoft was founded in January 2008 by Moogy. Since its beginnings, our team has been working hard to find new products in the market. The team behind Taktik Airsoft is committed to providing safe, affordable and high-quality equipment. Because all of us are airsoft players, we test every product before introducing it in our merchandise.