Marketing & Growth Strategy

Closed
Radiate Wellness
Vancouver, British Columbia, Canada
Owner operator
(4)
4
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Marketing strategy
Skills
marketing strategies target audience marketing market share
Details

We offer a independent holistic nutrition and wellness program that clients can take autonomously after their initial assessment. We need insights to promote this program, create a foundation for the marketing strategy and the best approach to capture greater market share, increase conversion and attract new clients globally.


Initial questions to brainstorm include, but are not limited to:

1. What are the best channels for promotion?

2. Where does our target audience go to find resources? How do we best connect with them?

3. Who are our closest competitors and how do we differentiate ourselves? (market comparison)

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

5.Assess our current processes and user experience to identify how we can increase conversion


We are looking to gain alternative perspectives on potential marketing tactics and develop a foundational marketing strategy that we can implement and expand upon as our business continues to grow and reach larger audiences.

Deliverables

The final deliverables should include a report summarizing:

  • Preliminary findings
  • Competitive analysis
  • Recommendations
  • Marketing strategy and guide that can be implemented by our team
Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project. Available to connect and meet as needed

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Hospital, health, wellness & medical

A holistic approach to aging gracefully, Body, Mind, Spirit.

I am a registered nutritionist and Orthomolecular practitioner that builds programs specific and unique to each client. This may includes a diet plan, vitamin protocol, and lifestyle recommendation to help you age healthily and gracefully.