Marex Constructors Ltd. is approaching its 50th anniversary, presenting a unique opportunity to enhance its online presence and celebrate its legacy. The project aims to increase the company's visibility on job boards, Facebook, and LinkedIn, leveraging the milestone to engage with a broader audience. Students will apply their knowledge of digital marketing and social media strategies to create a cohesive online campaign. The project will involve researching effective online engagement techniques, developing content that highlights Marex's achievements, and crafting a narrative that resonates with both potential employees and the wider community. By focusing on these platforms, the project seeks to boost Marex's brand recognition and attract talent, while celebrating its rich history and contributions to the industry.

The project deliverables will include a comprehensive digital marketing plan and a series of engaging social media posts tailored for job boards, Facebook, and LinkedIn. Students will also create a content calendar to ensure consistent posting leading up to and during the anniversary celebration. Additionally, a report analyzing the effectiveness of the campaign and providing recommendations for future online engagement will be required.