Marketing strategy for launch of our new and improved PRO ATHLETE app

Open
PRO ATHLETE
Montreal, Quebec, Canada
Elyse Jobin
Elyse Jobin She / Her
CEO
(5)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketing
Skills
social media campaigns search engine optimization email marketing
Details

The goal of this project is to create a marketing strategy for our company, PRO ATHLETE. Our mission is to reduce athlete injuries with our app, PRO ATHLETE.


The goal is to brainstorm with students on the best marketing strategy possible for our brand, and to prepare the launch of our new and improved version 2.0 of the PRO ATHLETE app. We are looking to launch in spring 2025. We are far from experts in marketing, but we feel that we will be needing SEO/SEM optimization, social media ad campaigns and strategies, email and newsletter strategies in order to increase visibility, clicks and engagement. Our goal would be to generate sales with this strategy.

Deliverables
  • A detailed document listing the recommended marketing strategies for PRO ATHLETE.
  • For each point to address in our strategy, specific ways, methods, recommendations and budgets for optimal target client engagement and visibility.
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Montreal, Quebec, Canada
0 - 1 employees
Hospital, health, wellness & medical, Sports & fitness, Technology
Representation
Women-Owned

We are striving to improve athlete health & performance by reducing injuries with the PRO ATHLETE app.

Less injuries, better performance!