Social Media Marketing Plan for NutritionOps

Closed
Nutrition Opportunities Worldwide
Toronto, Ontario, Canada
Employer
(26)
5
Project
Academic experience
50 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Market research International development Social media marketing
Skills
social media target audience planning social media engagement value propositions brand awareness blogs blog posts marketing brand identity
Details

Project: Social media/Marketing Planning for Nutrition Opportunities Worldwide (Nutritionops) http://www.nutritionops-ww.com

Nutritionops is a network of consultants who want to grow into a larger more formal consultancy business. Established and incorporated in Toronto in 2020, the company seeks to work on international development nutrition projects which need a food industry business lens. The value proposition of this consultancy is the ability to help NGOs get food industry insights as they often cannot interact with food companies directly due to various internal policies around conflict of interest.

The student will be required to help us build our brand and increase our social media presence. The Student is expected to outline the strategies and tactics that the business will use to interact with and engage its audience on social media platforms. Thereby creating a positive brand image, and increase brand awareness and assist with marketing the business to new clients.

Deliverables

Deliverables: Create a social media engagement plan and Updating the Nutrition Opportunities Worldwide Website it should include considerations of the following:

o Target audience: The specific group of people the business should reach and engage with.

o Social media platforms: The specific social media platforms that the business should use to engage with its audience.

o Content: The types of content (e.g. blog posts, videos, photos) that the business should share on social media. The student also may be asked to write some content posts and blogs on various nutritional topics if time permits.

o Frequency: How often the business should post content and interact with its audience on social media.

o Tone: The overall tone and style that the business should use in its social media interactions (e.g. formal, casual, friendly, professional).

o Metrics: The specific metrics (e.g. likes, comments, shares) that the business should use to measure the success of its social media engagement efforts

Mentorship

I have many years of experience supervising and mentoring students at the PhD, MSc and BSc level. I would be available for weekly check in's and this can be formal or informal as best suits the course. I will provide corporate information as requested, and am happy to communicate by zoom or email. I will respond to emails in a timely fashion.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Science, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical

Nutrition Opportunities Worldwide (Nutritionops) is a network of nutrition consultants who bring nutritional science insights to projects where there needs to be communication across different sectors. Consultants (PhD/MSc food science and nutritionists) have corporate food industry experience and the company aims to work on nutrition development projects which need a commercial lens. As such we aim to help deliver SDG2. We have acted as consultants on a number of USAID projects in various countries. Work done would include literature reviews, market and product reviews, nutrition product innovation research , dietary surveys, project evaluation reports, policy analysis, regulatory assessments and training/knowledge transfer workshops as needed. The goal of the company is to grow from a loose network of consultants into a mid size consultancy business with an international reputation for good work done well.