The main goal for the project is to create a strong visual identity for the brand through graphic design. The students will be solving the problem of developing a cohesive and consistent brand image through the creation of digital illustrations, flats, croquis, and original pattern designs. The expected outcome is to have a set of high-quality graphics and design elements that can be used in marketing materials, social media content, and on the Tridente website. The students will also be expected to research and analyze the market and contribute to the development of a long-term branding strategy. By the end of the project, the students should have gained valuable experience in fashion design and branding, as well as a deeper understanding of industry standards and processes.

To achieve the project goal, students will need to complete the following tasks:

• Create digital illustrations of the sketches and fashion designs for the brand.
• Create fashion flats and sketches for presentation to suppliers and for production.
• Design patterns for prints and create original designs for the brand.
• Work on brand identity creation and creating logos and visual elements for the brand.
• Participate in defining the marketing strategy and creating promotional content for social media and other online platforms.
• Help develop and execute marketing campaigns to promote the brand and attract new customers.
• Participate in market research and analysis and in defining the brand's positioning strategy.

• Staff time: Our team will be available to provide guidance and support throughout the project, including regular check-ins and meetings to discuss progress and challenges.
• Training: We will provide training on fashion business processes, construction, and industry standards to ensure that students have the knowledge and skills needed to successfully complete the project.
• Educational materials: We will provide educational materials, such as tutorials and guides, to help students learn and understand the various tasks and processes involved in the project.
• Other support: We will also provide students with access to our network of industry professionals and resources, as well as any additional support they may need to complete the project successfully.