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Digital Marketing Sprint 2 - Launch Campaign - Book of Business

Closed
ImmiCan
ImmiCan
Toronto, Ontario, Canada
Saad Khan
Saad Khan
CEO & Founder
(56)
5
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Creative writing Social media marketing
Skills
policy research value propositions key performance indicators (kpis) marketing content strategy relationship building business to business business-to-consumer digital marketing analytics
Details

"If I can get my target to move as I want, I've succeeded as a Hunter.

I just want to enjoy my path. That's all."

~Ging Freecss (Hunter x Hunter 2011)


The main goal of this project is to


  1. Strategic Product Launch Campaign
  2. Optimize Profile and Establish Content Best Practice
  3. Refining Target Audience


Digital Media Marketing Platform > Use Case > Success Metrics


  1. LinkedIn - MoMG - 50%
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal
  • Newsletter - Bi-weekly/Monthly
  • Events - Community
  • Book of Business - B2B/ B2C/ B2G


  1. Reddit - Social ROI
  • Post - Text, Image & Videos
  • Live - Host AMA
  • Playbook & Articles - Subreddit
  • Book of Business - B2B/ B2C/ B2G


  1. Meta Platforms - Cross post
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal
  • Reels - Digital Creator
  • Events - Community
  • Book of Business - B2B/ B2C/ B2G
  • Page and Groups


  1. YouTube
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. Tiktok
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. Twitter
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. WeChat
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. Emails/ Website
  • Newsletter
  • Blog


  1. Quora
  2. WeChat


Deliverables

Activities for Students to Successfully Complete the Project:

  1. Digital Storytelling
  2. Content Strategy: Develop a comprehensive content strategy that aligns with ImmiCan's mission and vision. Define key themes, messaging, and content types to be shared on LinkedIn.
  3. Content Creation: Create engaging posts that highlight ImmiCan's unique value proposition, services, and accomplishments. Ensure consistency in tone and messaging.
  4. Content Calendar: Create a content calendar outlining when and what to post. Schedule posts in advance to maintain consistency.
  5. Audience Engagement (Book of Business): Engage with the audience by responding to comments, messages, and fostering conversations. Build relationships with potential clients and partners.
  6. Monitoring and Analytics: Track the performance using analytics tools. Measure key performance indicators (KPIs) such as engagement rate, reach, and click-through rate (CTR).
  7. Optimization: Continuously optimize the content strategy based on analytics insights. Adjust messaging and content types to maximize engagement.

.

Key Performance Indicators (KPIs):

  1. Engagement Rate: Measure the percentage of users who interact with ImmiCan's through likes, comments, and shares.
  2. Reach: Track and reach the number of unique users who see ImmiCan's posts.
  3. Click-Through Rate (CTR): Measure the rate at which users click on links included in ImmiCan's posts.
  4. Connection Requests: Monitor the number of connection requests received from potential clients and partners.
  5. Total Followers

Call to Action (CTA):

  • The primary CTA is to encourage users to build trust and credibility. We also want them to visit the ImmiCan website to learn more about our mission, services, and products. Additionally, invite users to connect with ImmiCan on LinkedIn and engage in conversations to foster relationships and potential collaborations.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Sustainable cities and communities

About the company

Company
https://immican.ai/
Toronto, Ontario, Canada
2 - 10 employees
Technology, It & computing, Defense & security, Science
Representation
Minority-Owned BIPOC-Owned 2slgbtqia+-owned Social Enterprise Immigrant-Owned
+ 1

Executive Summary of ImmiCan

Overview:
ImmiCan, under the leadership of Saad Khan, founder and CEO, is an innovative startup at the seed stage, focused on facilitating the economic integration of immigrants.

Mission:
ImmiCan is dedicated to accelerating the settlement process for immigrants, providing a streamlined platform where they can receive guidance and access essential services.

Product and Service:
Our product is a AI assistant designed for immigrants to overview a roadmap and connect with businesses. This assistant guides them through the process of settling in a new environment, connecting them with various services offered by businesses on our platform.

Target Market:
ImmiCan targets global immigrants seeking assistance with economic integration and business owners looking to offer their services to this demographic.

Unique Value Proposition:
ImmiCan stands out with its dual-component platform: an AI assistant tailored for immigrants and a comprehensive front-end suite for business owners. This combination addresses the needs of both immigrants and service providers in a single, integrated ecosystem.

Technology:
The technological backbone of ImmiCan includes Front End development in Reach, Back End in Flask, a Postgresql database, and servers currently hosted on AWS/Azure. We are considering a shift to dedicated servers for enhanced performance.

Team:
The core team comprises CEO Saad Khan, Head of IT Yasir Mohammed with over 20 years of IT business experience in Italy,