University of North Dakota (UND)
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Business Consulting

BUS399
Closed
Strayer University
Strayer University
Herndon, Virginia, United States
Phyllis Parise
Phyllis Parise
Professor
(3)
3
Timeline
  • January 2, 2022
    Experience start
  • January 15, 2022
    Project Scope Meeting
  • February 1, 2022
    Mid-Point Check-Ins with Each Team
  • March 13, 2022
    Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Social media marketing Training & development Communications Operations Project management
Skills
project planning business consulting business strategy marketing strategy
Learner goals and capabilities

What business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.

Beginning in January, teams of 4-6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Learners
Undergraduate
Any level
20 learners
Project
50 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Project plan and weekly status reports
  • Final project report with recommendations and an executive summary
  • Presentation of recommendations from some or all teams based on your selection (via a virtual webinar format)
Project timeline
  • January 2, 2022
    Experience start
  • January 15, 2022
    Project Scope Meeting
  • February 1, 2022
    Mid-Point Check-Ins with Each Team
  • March 13, 2022
    Experience end
Project Examples

Management: 

  • Develop a project plan, business and marketing plan for a business
  • Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
  • Develop a solution to an ethical dilemma that a company is facing
  • Assess operational strategies and practices

Human Resources Management:

  • New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
  • Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.

Project Management:

  • Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
  • Propose strategies to improve project performance, risk management plans to address a given challenge
  • Assess supply chain management challenges
  • Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology

Marketing:

  • Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
  • Positioning statement, motto for a brand
  • Marketing Mix – product, price, place, and promotion
  • SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
  • Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance

Social Media Marketing:

  • Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
  • Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness
Companies must answer the following questions to submit a match request to this experience:

Complete a post course survey.

Provide feedback to five teams during a mid-point check-in via online meeting or email and comments.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Commit to a minimum of 2–4 interactions with the five student teams remotely, approximately 4–6 hours minimum over the duration of the project. These contacts are likely to be question/answer sessions or requests for additional information or clarification.

Provide a dedicated contact to answer periodic emails or take phone calls as needed to address student questions in a timely manner. Students will be coached to make judicious use of your time.

Be available to schedule and attend a final webinar presentation of project results during Week 8 of term. You can select the top one or two team solutions for presentations to minimize the load of multiple presentations.

Be available to attend a single kick-off/project scope meeting with all teams during second week of term. The kick-off will be a Q & A opportunity for all teams to solidify understanding of scope and requirements.