Strategic Management MCGR 423
Timeline
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October 3, 2024Experience start
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October 3, 2024Students form teams
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October 8, 2024Student groups choose an organization to work with
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October 15, 2024Students assigned to a project
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October 24, 2024First meeting with industry partner
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November 5, 2024Second meeting with industry partner
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December 4, 2024Experience end
Timeline
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October 3, 2024Experience start
-
October 3, 2024Students form teams
-
October 8, 2024Student groups choose an organization to work with
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October 15, 2024Students assigned to a project
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October 24, 2024First meeting with industry partner
A general information session on the organization, strategic internal and external characteristics and trends, and the partner’s area of activity.
This meeting is mainly coordinated by the industry partner. They will answer student questions and point teams to relevant information sources about the organization, its competition, and the industry at large.
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November 5, 2024Second meeting with industry partner
Students present their initial analyses, including observations about stakeholders, the internal and general environment, industry, and competitors. Students also present their potential research question(s).
The industry partner will comment on the students’ collected data and analyses, as well as answer their new questions.
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November 12, 2024Third meeting with industry partner
A Q&A and feedback session. Students present their potential strategic recommendations and discuss their rationale.
The session continues with a discussion of student ideas, and the industry partner provides feedback on improving student analyses and strategic recommendations. Around this time, reports and presentations should be almost finalized.
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November 21, 2024Final presentations
From Nov 20 - Dec 2
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December 4, 2024Experience end
Experience scope
Categories
Project management Competitive analysis Marketing strategySkills
project planning business strategy marketing strategy communicationStudents will de-construct a complex business situation, identify the key issues and problems facing the organization in question, propose alternative courses of action, recognize the trade-offs involved in these alternatives, and make concrete recommendations backed by solid reasoning. Companies will have the chance to work and meet with tomorrow's leaders at a prestigious university institution. They may also obtain strategic advice and research analyses from eager young adults at no cost.
Learners
Students will prepare a presentation file and complete an oral presentation. They will deliver a 12-minute presentation on strategy recommendations for the company. It will include an introduction (research question motivation), analysis, and recommendation sections and annexes and well as a Q&A period.
Students will examine your organization, identify emerging threats and opportunities, spot a strategically relevant research question, develop a rigorous strategic analysis, and propose strategic recommendations. These recommendations should address the students’ analysis and at least partly contribute to the resolution of their research question.
Project timeline
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October 3, 2024Experience start
-
October 3, 2024Students form teams
-
October 8, 2024Student groups choose an organization to work with
-
October 15, 2024Students assigned to a project
-
October 24, 2024First meeting with industry partner
-
November 5, 2024Second meeting with industry partner
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December 4, 2024Experience end
Timeline
-
October 3, 2024Experience start
-
October 3, 2024Students form teams
-
October 8, 2024Student groups choose an organization to work with
-
October 15, 2024Students assigned to a project
-
October 24, 2024First meeting with industry partner
A general information session on the organization, strategic internal and external characteristics and trends, and the partner’s area of activity.
This meeting is mainly coordinated by the industry partner. They will answer student questions and point teams to relevant information sources about the organization, its competition, and the industry at large.
-
November 5, 2024Second meeting with industry partner
Students present their initial analyses, including observations about stakeholders, the internal and general environment, industry, and competitors. Students also present their potential research question(s).
The industry partner will comment on the students’ collected data and analyses, as well as answer their new questions.
-
November 12, 2024Third meeting with industry partner
A Q&A and feedback session. Students present their potential strategic recommendations and discuss their rationale.
The session continues with a discussion of student ideas, and the industry partner provides feedback on improving student analyses and strategic recommendations. Around this time, reports and presentations should be almost finalized.
-
November 21, 2024Final presentations
From Nov 20 - Dec 2
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December 4, 2024Experience end
Project Examples
Requirements
A core component of the grade is a group project in which 6 students have to analyze a strategy-centred problem or emerging opportunity in your organization and come up with recommendations to resolve identified challenges. Last year, three teams of students worked alongside senior managers at RBC to identify and offer solutions for issues encountered in their respective departments. Throughout the project, students will develop the ability to apply concepts and tools effectively to examine the internal characteristics of an organization and its external context.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
One or more mid-senior managers of the company have 3 one-hour time blocks to meet with students over the course of the project October to November
Timeline
-
October 3, 2024Experience start
-
October 3, 2024Students form teams
-
October 8, 2024Student groups choose an organization to work with
-
October 15, 2024Students assigned to a project
-
October 24, 2024First meeting with industry partner
-
November 5, 2024Second meeting with industry partner
-
December 4, 2024Experience end
Timeline
-
October 3, 2024Experience start
-
October 3, 2024Students form teams
-
October 8, 2024Student groups choose an organization to work with
-
October 15, 2024Students assigned to a project
-
October 24, 2024First meeting with industry partner
A general information session on the organization, strategic internal and external characteristics and trends, and the partner’s area of activity.
This meeting is mainly coordinated by the industry partner. They will answer student questions and point teams to relevant information sources about the organization, its competition, and the industry at large.
-
November 5, 2024Second meeting with industry partner
Students present their initial analyses, including observations about stakeholders, the internal and general environment, industry, and competitors. Students also present their potential research question(s).
The industry partner will comment on the students’ collected data and analyses, as well as answer their new questions.
-
November 12, 2024Third meeting with industry partner
A Q&A and feedback session. Students present their potential strategic recommendations and discuss their rationale.
The session continues with a discussion of student ideas, and the industry partner provides feedback on improving student analyses and strategic recommendations. Around this time, reports and presentations should be almost finalized.
-
November 21, 2024Final presentations
From Nov 20 - Dec 2
-
December 4, 2024Experience end