University of North Dakota (UND)
University of North Dakota (UND)
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Marketing Practicum

MRKT 4441
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Matthew Larson, MA
Educator
(11)
6
Timeline
  • September 6, 2023
    Experience start
  • December 5, 2023
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Digital marketing Communications
Skills
strategic marketing strategic thinking marketing marketing research research templates
Learner goals and capabilities

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Learners

Learners
Undergraduate
Any level
17 learners
Project
31 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Organizations will receive from their assigned student group(s):

  • a report including their research, analysis, insights, and recommendations
  • a pdf slide deck summarizing their key findings and recommendations to share with your employees.
  • Any marketing assets created by the groups (e.g., sample social media posts, templates)
Project timeline
  • September 6, 2023
    Experience start
  • December 5, 2023
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods can be used to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing plan: Providing insight and recommending strategies related to your Marketing Mix (e.g., product, distribution, pricing, or promotional recommendations)
  • Social Media: Analyzing how to leverage social media channels to reach different customer groups
  • Situational / External Analysis: Reviewing customers, competitors, market, environment, and/or marketing mix performance.
  • Promotional strategy: Developing an integrated marketing communication strategy, recommending different promotional ideas and tools to promote or marketing an offering from the organization