University of North Dakota (UND)
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Promotion Plan

MKTG 444
Closed
McNeese State University
McNeese State University
Lake Charles, Louisiana, United States
Jeff Totten
Jeff Totten
Associate Professor
2
Timeline
  • September 23, 2017
    Experience start
  • September 7, 2017
    Project Scope Meeting
  • November 16, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications Marketing strategy
Skills
marketing communications marketing strategy teamwork
Learner goals and capabilities

Undergraduate student-consultants will develop an integrated marketing campaign/plan for your organization to achieve your marketing goals.

Learners
Undergraduate
Any level
32 learners
Project
10 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Phase 1 – (Due November 2)

Background, Purpose, and Focus; Marketing Environment Assessment; SWOT Analysis; Company Mission; Target Markets/ Market Opportunity Analysis; Marketing Objectives; Marketing Strategy; Budget.

Phase 2 – (Due November 16)

Promotional Mix; Implementation Plan; Timeline.

The team may also provide rough drafts of created ads and social media posts.

Project timeline
  • September 23, 2017
    Experience start
  • September 7, 2017
    Project Scope Meeting
  • November 16, 2017
    Experience end
Project Examples

Starting at the end of this September, a group of 3-5 Marketing students will spend approximately 40 hours over the course of the semester developing and integrated marketing campaign or plan for your organization.

Based on information your organization provides and the goals that you've shared with the students, they will provide you with a detailed plan, delivered in two phases, that will help you achieve your marketing goals.

Project examples could include, but are not limited to:

  • Increasing brand awareness for a new product/service line.
  • Hitting revenue targets for an existing or new product/service.
  • Gaining market share for an existing product/service.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.