Online Store Website Design - Phrase 1/3

We are hoping develop an online store to sell coffee beans and coffee related products. We would be providing basic content, marketing direction, marketing guideline and strategy, but it is up to you (the student) to develop the website. Training and supervision will be provided.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to provide insight and guide to our marketing strategy based on our product and clientele. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: Communicate with the founder, fact finding about the business idea and product sources, note them down and analysis. Answer the 5W1H for business and help us identify our target market. What channels should we utilize for promotion, including ones we are not currently using? What should our pricing strategy be? Given the calculation of product cost, labor cost, and other business operation cost to be profitable How could our messaging be updated to better explain our value proposition? What branding direction should we take

Start-up Branding Project 1/3: Brand Identity with Logo Design and copywriting

Our organization is in a process of rebranding our business and in needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying our unique market and branding position through discussion with our founder, project manager, and marketing team.